When I first started working on getting better search engine placement for websites that I had developed, it was truly very easy.
Back in those days one of the top search engines was InfoSeek. There were no fancy algorythms just simple keyword meta tags and title structure. You would search InfoSeek for the keyword phrase you were targeting view your rank, then go back to the page and make a few changes/adjustments. Immediately submit the page to InfoSeek then search your keyword to see how the change effected the rank. Pretty simple SEO, ahhhh those were the days.
Today, For Get About It!!!